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Follow on Google News | WOMMA Announces 2016 Hall of Fame Inductees and WOMMY Awards FinalistsBy: WOMMA "We are delighted to recognize these three new inductees for their significant, positive and life-long achievements benefitting the word of mouth marketing industry," said Deborah Holland, Executive Vice President for Publishers Clearing House and WOMMA's Board Chair. "These trail blazers embody what WOMMA stands for: best-in- Hall of Famers to be Inducted at Annual Industry Celebration In true word-of-mouth fashion, these marketing stalwarts were selected by an academy of their industry peers and will be honored in an induction ceremony during WOMMA's annual WOMMY Awards Program, November 15, 2016, at Morningstar in Chicago, Il. Commitment to Marketing Excellence The WOMMY Awards celebrates the brands and agencies behind the year's most remarkable word of mouth marketing campaigns. Spanning social media, as well as offline word of mouth marketing campaigns, new categories of recognition for this year include: - The Advocacy Marketing Award which recognizes the best employee, brand or customer advocacy marketing program to achieve a business outcome. - The GRAND WOMMY Award which recognizes the most outstanding overall entry from among the gold-level winners in each of the nine individual award categories as the "best-in-show champion." These are the category finalists, listed in alphabetical order: Introduction Award Finalists Recognizing the best word of mouth communication program to introduce a new product or service. Brand: Kraft Macaroni and Cheese Campaign: Blind Taste Test Agency/Partner: Brand: LuLuLun Campaign: I'm Only 50! Agencies/Partners: Brand: SHINee Campaign: Meowsic Video Agency/Partner: Momentum Award Finalists Recognizing the best word of mouth marketing program for an existing product or service. Brand: Cheerios Campaign: Life of Dad and the #CheerioChallenge Agency/Partner: Brand: Intuit Campaign: Intuit QuickBooks® Small Business Big Game Agencies/Partners: Brand: The New York Lottery Campaign: Is This You? Agency/Partner: Cause Marketing Award Finalists Recognizing the best use of word of mouth to support and promote a cause or a proactive community service. Brand: Eating Recovery Center Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope. Agencies/Partners: Brand: General Mills Honey Nut Cheerios® Campaign: Bring Back the Bees Agency/Partner: Brand: The Horizons Foundation Campaign: Fueling the LGBTQ Movement with National Give Out Day Agency/Partner: Engagement Award Finalists Recognizing the best customer engagement program. Brand: Kobayashi City Campaign: French-Sounding Japanese Agency/Partner: Brand: Microsoft Campaign: Make What's Next Agency/Partner: Brand: U by Kotex® brand / Kimberly-Clark Campaign: The Period Projects Agency/Partner: Influencer Award Finalists Recognizing the most effective, creative use of an influencer marketing program to achieve a business outcome. Brand: Glenmorangie Campaign: Not Your Typical Single Malt Scotch Whisky Agency/Partner: Brand: HP® Campaign: HP® Meghan Trainor #BendTheRules Agency/Partner: Brand: U by Kotex® brand / Kimberly-Clark Campaign: The Period Projects Agency/Partner: Advocacy Award Finalists Recognizing the best employee, brand or customer advocacy marketing program to achieve a business outcome. Brand: GoPro Campaign: Inspiring Our Global GoPro Family to Live a Bigger Life Agency/Partner: Brand: Hewlett Packard Enterprise Campaign: How Our Community of Advocates Grew by 5,000% Agency/Partner: Brand: VISIT FLORIDA® Campaign: Empowering the Army of Advocates in Your Own Backyard Agency/Partner: Research Award Finalists Recognizing the most effective integration of research into word of mouth marketing and/or social media marketing strategy. Brand: GoPro Campaign: How Social Data Transformed GoPro's Marketing Strategy Agency/Partner: Brand: Hulu Campaign: Data Storytelling for Seinfeld Brand: Nestlé® Lean Cuisine Campaign: #WeighThis Agency/Partner: Technology Implementation Award Finalists Recognizing the best implementation of technology in identifying, targeting, engaging, amplifying, and/or tracking influencers across online and offline word of mouth and social media marketing. Brand: Lotte's ACUO Campaign: Mr. Sniff Agency/Partner: Brand: Mozilla Firefox Campaign: Connecting Content to KPIs Agency/Partner: Brand: WhiteWave Foods Campaign: WhiteWave Foods Case Study Agency/Partner: Integration Award Finalists Recognizing the best integration of offline and online word of mouth marketing for identifying, targeting, engaging, amplifying, and/or tracking influencers across word of mouth and social media marketing. Brand: Eating Recovery Center Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope. Agencies/Partners: Brand: Intuit Campaign: Intuit QuickBooks® Small Business Big Game Agencies/Partners: Brand: U by Kotex® brand / Kimberly-Clark Campaign: The Period Projects Agency/Partner: For more information about the WOMM Hall of Fame Induction and WOMMY Awards program on November 15, go to https://www.eventbrite.com/ ABOUT WOMMA WOMMA (http://www.womma.org) is the official trade association for the word of mouth marketing industry. The not-for-profit organization is committed to developing and maintaining appropriate ethical standards for advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining best practices for the industry. End
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